I need creative help
I've been thinking about doing some marketing activities for my business.
First of all, I need a name. Second, I need to market myself. Any ideas out there in cyberspace?
I guess to give me advice, knowledge of what I do would be helpful. I think I could best sum it up by saying I do program and project evaluations and various types of research and writing (research and evaluation reports, literature reviews, information brochures and booklets, plain language writing, PowerPoint presentations). I've also become quite well-versed in Manitoba's privacy legislation, and I could assist organizations in training and becoming compliant with legislation. Quite a wide range of how I could market myself. So I'm not sure if I should get specific and focus on evaluation or evaluation and writing, or go broad. Advantage to going broad - not limiting myself and getting more work. Disadvantage: if I mention too much, it looks like a jack of all trades and master of none situation. I also think I would be great at writing project proposals and grant proposals, but as I haven't done that work specifically I don't know how I could start.
First of all, I need a name. Second, I need to market myself. Any ideas out there in cyberspace?
I guess to give me advice, knowledge of what I do would be helpful. I think I could best sum it up by saying I do program and project evaluations and various types of research and writing (research and evaluation reports, literature reviews, information brochures and booklets, plain language writing, PowerPoint presentations). I've also become quite well-versed in Manitoba's privacy legislation, and I could assist organizations in training and becoming compliant with legislation. Quite a wide range of how I could market myself. So I'm not sure if I should get specific and focus on evaluation or evaluation and writing, or go broad. Advantage to going broad - not limiting myself and getting more work. Disadvantage: if I mention too much, it looks like a jack of all trades and master of none situation. I also think I would be great at writing project proposals and grant proposals, but as I haven't done that work specifically I don't know how I could start.
posted by Jude | 4:42 PM
2 Comments:
How about "Sum It Up!" - Research and evaluation reporting services?
Just a thought...
Jude,
This is something we have consultants on staff to do, so if you're interested in the big treatment (in a small way) hit me offline to discuss. In order to really answer what you're asking here, there would need to be a whole bunch of questions fired back at you to consider, and your answers to those would drive the answers to what you're asking. Without understanding your business, strengths, and goals a bit more, I really couldn't take much of a stab at it.
That said, without knowing anything, off the top of my head (and not necessarily sure I like it), what about "Insight-Out" as a name?
Of course, you should do the business analysis first to underpin the name and the marketing effort from there. A simple SWOT analysis is something you could undertake yourself to see if it suggests anything obvious.
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